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Digital marketing over the years has ossified into a practice which is practiced with a few established sets of rules. There are a number of key strategies which are followed by digital marketers across the spectrum.
The need for a strategy to guide a digital marketing campaign is important. Planning is a key element in any systematic process and digital marketing is no exception. The widespread use of digital marketing as the go-to tactic for marketing and promotion has made strategy and planning important parts of a digital marketing campaign.
Typically, creating a digital marketing plan fell under the domain of a single team leader. However, in most top brands and MNCs, creating a campaign plan is the responsibility of a digital marketing strategist. The team leader is the one who makes sure the vision of strategist is executed in a campaign.
The knowledge needed to formulate a digital marketing strategy is not vastly different from the traditional understanding. Creating a well-defined is a more refined application of the knowledge of digital marketing.
In the industry, it is not the case that every brand or company in question follows a unique digital marketing strategy every time a campaign has to be deployed. There are a few set patterns followed in the industry. In this article, we will discuss some of these patterns and how they influence the digital marketing space.
The Content Strategy for Small Businesses and Startups
Ask any digital marketer about the best practices for a small business or startup starting its website, the answer is one – content.
No one understands the true power of content and how it alone shapes the very nature of the digital age better than a digital marketing professional. In the case of a small business or startup, the first few months have to go into creating enough content to get a number of webpages indexed in search engines. While it is difficult to get high search rankings at the early stage, startups have to weather the initial lack of activity and keep creating enough content.
The content strategy is actively followed by many brands across all segments of businesses. The incredible reach of search engines makes this digital marketing strategy perfect to bring a new website into the mainstream with a steady stream of quality traffic. From a seasoned marketer at an MNC to a student at a digital marketing course in Delhi, anyone in the field should know how a typical content-specific strategy works.
SEO + AdWords Strategy for Small Businesses and Startups
SEO is followed by most small businesses and startups across the board. It is SEM and AdWords which are not as actively used by businesses across the spectrum.
Since it is an inherently organic technique, SEO is seen as a more desirable exercise as compared to search ad advertising. While there is merit in the statement, SEM has its own set of benefits which SEO cannot compete with.
For a small business which needs an initial injection of customers and leads to giving its operations an initial boost, SEO is not ideal as it is a slow and gradual process. SEM, on the other hand, can direct traffic instantly to a website with the right bid and keyword.
Social Media Influencer Strategy
Powering a social media marketing campaign with an influencer is a very popular digital marketing strategy adopted by large and small brands. While big brands are more successful at influencer marketing as they can bring influencers on board with a much greater propensity, small brands can make use of influencer marketing provided they are smart and creative enough to get the right personality to lead their brand.
About the Author
Meet Gaurav Heera, a prominent figure in the digital marketing industry, leading the way at Delhi Courses Academy to shape the next generation of successful digital marketers by providing best digital marketing course in Delhi.
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