People have become hugely dependent on social media for entertainment, shopping, and gathering information. They follow famous people on Twitter or Instagram to get to know them more or follow an automobile giant to know the latest updates.
Social media platforms are crucial in increasing your brand visibility and multiplying your return on investments.
What are the social media marketing platforms to build an online presence?
If you have a business or a brand, you need to have an online presence to reach out, engage, and even do post-purchase customer care!
Here are the top 5 platforms where you can connect prospective clients to existing ones.
Studies suggest that around 66% of users check out a business page at least once a week. They search for businesses they want to engage in right on Facebook. That is quite a reason why your business should be on Facebook too. However, more than just being on Facebook is required.
You need to use various factors in your favor to stay afloat. Post super engaging posts. Run great advertisement campaigns.
Show your business to the people in a big way! Facebook advertisements are the most cost-effective way for paid social media marketing. Facebook advertisements can be more accurate because it gives you a choice to choose your target audience by age, demographics, interests, location, etc.
- YouTube
If there is something that has grown in leaps and bounds, that is YouTube. It has come to a point where you cannot pass a day without using YouTube even once.
If you have a business, you must take it to where people are! That is one reason why YouTube fares well on social media platforms.
YouTube can be used skillfully for almost all businesses. Live stream your events, have a Q&A, show advertisements, and use it as you like, but be sure to be there!
YouTube advertisements are great for bringing initial subscribers in, and if you can create valuable and compelling content, it will grow on its own.
You seldom see a person without an Instagram app on their mobile! It is the go-to place for entertainment to shopping these days. You get to see 30-second food recipes, tips on weight loss, and posts from your favorite personalities.
When the whole world is present, your business should be there too! Stunning photographs and cool videos fare well on Instagram.
You have to be skillful to create the right content for the platform to reach the right audience; that is all! More and more celebrities, brands, and businesses are coming on Instagram with unique content to attract followers.
If you want to be visible on social media, then Instagram is something that you cannot afford to ignore!
LinkedIn may be a more serious platform. Still, being present on LinkedIn is advantageous, especially if you are an employer, employee, or business person.
LinkedIn is where you network, hire people, connect with peers, and get to know updates about other businesses and individuals on a more professional level. It could be intimidating initially for a new user, but it is not difficult to figure out how it works.
LinkedIn is very popular now, and most companies hire via the platform. It is also a platform to showcase your achievements and awards as a professional.
For the people looking for a career change, this is where you need to be, where prospective employers reach out to you looking at your talents. You can run advertisements too on LinkedIn but it may be slightly costlier than the other platforms.
- Snapchat
Snapchat was initially thought to be used primarily by teenagers. However, it has grown to a broader population; now, most users are between 13 years to 34 years.
The main feature of Snapchat is that the pictures and messages you post disappear automatically after a short time.
You can do paid advertising on Snapchat to reach out to your potential customers. Another way to use Snapchat is to drive traffic to your website. Links can be added to your snaps to direct users to the products or information on your website.
You want to pick up the first five social media marketing platforms to build an online presence.
In that case, Facebook, YouTube, Instagram, LinkedIn, and Snapchat are the ones that give you the maximum return on investments. These are steadily growing platforms that will surely reach more people in the future.
