The Internet is full and overflowing with websites on every topic and in every language under the sun. No wonder it is so difficult to become a well-known and leading website. It is also no wonder that for small and medium-sized websites to succeed and achieve high exposure spontaneously and without proactive activity is almost impossible. Running a business and managing a business website at the same time are not easy at all. Website management companies offer their services to anyone who does not have the knowledge or time to manage their website and make it a success.
First of all, what does website management include?
When you say website management, the first thought is usually about the content of the website. It is true that content (not only written) is a very central component of any website, but it is not the only thing that must be managed. Website management includes, in addition to the content, for example:
- Website storage including traffic adjustment
- Website security including a secure payment system (if necessary)
- Search engine optimization including the content of the website
- Managing the customer array on the website (relevant to sales websites or customer clubs, etc.)
- Acceleration of the site, improvement of response times and activity on the site
- Marketing of the site
- SEO
In fact, website management is customized to the needs of each website owner. Different website management companies offer different services, while the large and professional ones offer all of the above. There are website owners who focus only on content and Google promotion and there are those who want to develop the website to larger dimensions and purchase more extensive management packages.
Read more: What is Social Media Management?
What is the connection between website management and its promotion in Google?
Any website promoter will tell you simply – website promotion starts from its initial concept. The reason for this is that Google ranks websites according to parameters that many of us are not even aware of. Planning the construction of the site correctly for the Google search engine is the first step to success in its promotion. After the construction, you must continue to do promotion actions to raise the ranking of the site. These actions include, among other things, entering content, building links to the site, improving performance, and more. Improper management of the site that does not take into account Google’s requirements can do a lot of damage to its ranking. A website that is built correctly, consistently updated with quality content (text, video and images) and managed in accordance with SEO rules will meet its goals, including its promotion in Google.
Who needs the services of a management company?
Any website owner who wants to have a “living and breathing” website but doesn’t know how or doesn’t want to do it himself. If it is a small private website, something family or some kind of educational project, it is clear that there is no need to manage it professionally. Business websites, on the other hand, definitely need proper and professional management. Many business owners do know very well how to manage their business, but the rules in the internet world are different and constantly changing. Managing a medium website, let alone a large one, takes a lot of time and resources that business owners simply don’t have. This is where the management company comes in. When it comes to complex websites such as sales websites or social media, the need for professional management is even greater:
sales website management – for sales websites, management companies provide services that include regular updating of the website with products and promotions, management of the purchase and payment system, technical support and more. There are companies that also offer marketing of the website and management of the customer base.
Social media management – social media sites (including Facebook pages, blogs, forums, LinkedIn, etc.) need management frequently and at a very high level with up-to-date marketing understanding. Social Media Management companies often also offer social media management for business owners.
In-house website manager or management company, which is better?
Usually the answer to this question depends less on professional considerations and more on financial considerations. For small and medium-sized businesses, hiring a full-time, full-time, or even in-house freelancer is simply not worth it. The needs of a small or medium site are not large enough to justify the financial investment. To verify this, large companies often have not only one website manager but a team whose job it is to manage the website in all its aspects. When it comes to particularly large portals, of course a large team manages them. In this situation, it is often not necessarily a matter of a number of site managers, but rather a professional division of roles within a team, where the site manager is also the team leader. Such a team can include, for example, a content editor, a web developer, a web designer, a programmer, and more.
Can any website management company manage any type of website?
If it is a small site that does not have much traffic or a medium site whose purpose is to promote a medium business, the answer is yes (by and large). Any professional management company can manage such a site successfully. However, when the site owner has a desire to develop, significantly increase traffic to the site, manage a content system, video, applications and diverse functions on the site and continue to develop it even to create an online community, here the answer is less simple. Since this is a complex job on the part of the management company, one that requires not only technical knowledge in the field but also creative thinking, an in-depth knowledge of the web world, a suitable management company must be chosen. It is very important to make sure that the company has experience in website development at this level and has a team that can handle the task.
What to pay attention to when choosing a website management company?
First of all, choose a reliable company with recommendations and proof of success. Remember that improper management of a website can damage the image of the business and/or damage the promotion of the website in Google. Check carefully who the people you are supposed to work with, what their training is and their experience in the field. Beyond that, make sure that the company is experienced in website management in your field and that it does offer the full range of website management services. Finally, there is the price parameter – do a market survey, check how much it costs to manage a site like yours, choose a fair offer and remember that offers that are too low may indicate a lack of experience.
