Email marketing often falls into the trap of being considered too archaic and landlocked to really drive growth and sales. That is purely the perception of email marketing in general. Reality paints a different picture where the conversion rate in email marketing is very stable and in fact higher than other more popular mediums of promotion such as social media.
From an eCommerce business to a simple blog, almost any setup can use email marketing to attain a different variety of goals. While there are many who run successful email marketing campaigns, there are others who do not get the desired results.
In this article, we will discuss three email marketing growth hacks that can have an instant impact on the campaign.
Gather E-mails from all sources
Many in digital marketing stick to old and conventional methods to grow their mailing lists. The most common method to grow an email list is making people subscribe to weekly newsletters on blogs.
These methods are worthwhile, but not the only way to gather more leads through emails. Social media can be a great source to accumulate new emails. If a brand or business has a sizable social media following, they can take out a post containing a lead generation card. The card can be used to accumulate email addresses of people interested in reading content from the brand.
The simplicity of this particular email marketing growth hack makes it a great technique. In most cases, growth hacks which are easy to implement are often the best.
Encourage sharing through incentives
The best-case scenario for any email marketing campaign is when readers start forwarding brand content to their contacts, thus causing a ripple effect and helping the brand greatly.
However, people targeted through email marketing are very less likely to forward an email despite the quality of the content. This is because forwarding emails, in general, is not a natural exercise, unlike social media sharing. To make someone share an email, digital marketers have to create a set of incentives for people to forward emails.
This incentive can be anything. Digital marketers have to study their audience and figure out an incentive which is likely to make a reader forward brand content. The incentive itself can be discount-based, which is the most popular incentive a brand can offer. Other incentives include giving away free infographics, e-books, and whitepapers.
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Use Email Remarketing
Remarketing is an exercise to increase the efficiency of a marketing campaign. In remarketing, professionals reach out to leads who were not converted in the previous sales cycle.
Email remarketing simply refers to reaching out to unconverted leads through email. The reason why it is a successful email marketing growth hack is that most customers being targeted are already known to have an interest in the brand or product. This reduces one factor of uncertainty, thus having a much better conversion rate.
In fact, most remarketing efforts are centred at email marketing. This is because the long-form format of email remains the best way to reach out to old unconverted leads. Unlike social media where capturing the attention of a user for a long time is challenging, the opposite is true for email where readers spend considerable time going through a mail
About The Author
Gaurav Heera is a digital marketing expert, educator & branding expert having more than a decade experience. Currently he heads Delhi Courses Academy, providing best & advanced digital marketing course & known as best digital marketing institute in Delhi.
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