Let’s determine which professional marketing skill set your company requires, which includes various job titles: certified or not; these experts know how to get the job done.
Hiring freelance experts becomes easier with an increase in relevant online platforms such as Fiverr and Upwork. Or you could directly hire an agency to strategize the work.
If you’re looking for content inspiration, check out the Dish channel guide.
The Perfect Marketing Roles
Determine which marketing experts you should employ for each phase of your campaign.
1. Copywriter
If you’re looking for someone who can write concise, informative content that’ll enlighten and educate your visitors as they browse your website. Or need someone to enhance your tweets or other social media posts.
A copywriter is a professional wordsmith. They can express what your company provides in simple, clear, and elegant terms.
2. Email Automation Expert
Using marketing automation tools may deliver the right message to the right people at the right moment. It’s like having a second brain for your company.
If you don’t want to set up the automation yourself, you can easily hire a certified professional to do the job for you.
3. Email Marketer
Email marketers assist people in getting the most out of email marketing. Unfortunately, not every business has a marketing expert or staff willing to take on the burden so that these email marketing specialists can do the job for you.
They can assist in the success of your marketing plan by providing methods for increasing your open rate and advising on how to expand your audience. Besides that, they can also offer basic email marketing training, conduct A/B testing, and a variety of other tests.
You have to create a list of highly targeted email addresses that target your message to specific audiences.
4. Graphic Designer
Looking for an eye-catching logo for your brand? Or changed your mind about the company’s visual identity?
Graphic designers are highly talented visual communicators. They can distill challenging concepts into simple, comprehensible logos, icons, and graphics, pulling off the task as effortlessly as possible.
5. Integrations Expert
A seasoned email marketing expert can connect all of your platforms. You’ll have a full 360-degree view of your audience after everything is smoothly synced and centralized, allowing you to market more intelligently.
An integration partner can assist you in navigating the integration library. With a plethora of available integration options, these experts understand which applications can benefit your company.
6. Mentor
Mentors are professionals with extensive training and certification in marketing and relevant facets. They work as instructors, providing workshops, 1-on-1s, and courses on email automation, new templates, e-commerce integrations, and more.
Hiring a mentor is an excellent way to increase your self-esteem and gain more control over your marketing destiny.
7. SEO Expert
If you want to increase traffic to your website and improve its Google ranking, you should consider optimizing your search engine.
Hiring an SEO specialist lets you understand the ins and outs of increasing your website’s visibility among your target audience.
8. Social Media Manager
Market your brand successfully with a social media campaign that is more than just witty Facebook posts. Hiring a social media manager can be a game-changer.
An ideal manager engages with audiences on preferred social media platforms through strategic thinking and organizational skills. In addition to promoting your brand, boost visits to your website, and create new leads.
9. Marketing Strategist
A marketing strategist has a bird’s-eye perspective and a granular level of analysis when looking at campaign data.
They’ll figure out what’s working and where and how you may improve your marketing strategy to sell additional products by monitoring trends and tracking performance.
An e-commerce specialist may also be a great help if you’re looking for assistance in selling online.
10. UX Designer
Hiring a user experience (UX) designer can be beneficial if visitors to your website depart before purchasing a product or service or finishing a transaction.
They get an insight inside your clients’ heads to figure out what’s aggravating or perplexing to them, then look for solutions to any problems. The primary difference between these professionals and typical internet designers is that they think about their work from the user’s perspective.
Web Designer
With a vivid imagination and technical coding ability, leave it to a web designer to build the website of your dreams.
We Got You!
With the advent of digital marketing, businesses must deploy experts focused on creating and executing marketing campaigns.
It’s hard to navigate the digital landscape for the ideal person, so why not hire the right person for the right job. And that’s what we’ve done here. We hope you find our guide helpful.
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