Google voice search and What is voice search SEO which appeared is increasingly used. If it is enjoying growing success today, this has not always been the case. Its use has stagnated due to various factors like lack of user adoption and technological limitations.
But what does that imply? In this article we will see how voice search fits into SEO strategy and how it interacts with other forms of search technology. What are the SEO techniques to take advantage of Google voice search and what are the new challenges of this technology? Answer in this article!
Google voice search
Voice Search comes from voice recognition technology that allows users to search by saying terms out loud instead of typing them into a search bar. The proliferation of smartphones, and other mobile devices, has sparked interest in this type of research.
Voice search applications are used to:
Make queries in search engines ,
Request specific information, such as the weather or a sports result,
Launch programs and/or applications,
Search for content like audio or video files,
Dial a phone number…
SEO and Voice Search
Voice SEO is the process of optimizing natural referencing by taking voice searches into account and considering voice search intent as an important positioning criterion. Natural referencing must therefore be based on spoken queries and no longer only on queries entered on Google.
With voice SEO, it’s not about using new optimization methods, but about prioritizing and optimizing queries from the long tail . Indeed, with the rise of voice assistance, user searches are based on more conversational approaches (longer queries) as well as on the principle of questioning (How, Where, What to do, When, etc.) . Remember that Google is no longer a search or results engine but a response engine , and for this, it favors content that best meets user requests.
What would be the changes for the current SEO?
“Ok Google, call mom”, “Hey Siri, what’s the weather like today?”.
Nowadays, we are used to hearing these phrases on the street, in the office and even at home.
With 33 million voice assistants in circulation in 2017, all major technology vendors, not just Google, are investing in these virtual assistants. Google has Google Assistant, Apple has Siri, Amazon has Alexa, Microsoft has Cortana, Samsung has their new Bixby, and Yandex has launched Alice – the first voice assistant for the Russian market.
These voice assistants have a few subtleties in the way they work:
As you might expect, it finds results through Google Search. Generally, the answers given will be among the first results of the SERP , whether it is a featured snippet , a local result or a traditional website. Google Home often reads responses aloud, but may also send links to the associated app on your smartphone or device.
Siri relies on Apple Maps when it comes to local results. Until recently, other queries were handled using information from Bing, but in September 2017 Siri moved to Google. The important thing to remember here is that it’s essential that your business is also listed in Apple Maps for local searches .
Samsung’s Bixby doesn’t have the ability to search for information like its competitors do. Once this functionality is added, we will need to determine where this voice assistant will find its data source.
Alexa isn’t as good as Google Home when it comes to answering complicated questions. She primarily uses her own knowledge base, but also relies on Bing to answer questions.
Finally, Cortana’s information is powered by Microsoft’s search engine, Bing. While many users reject Bing (and therefore Cortana), it’s always best to regularly check her results on both Google and Bing. Depending on your website and/or your niche, a good portion of the traffic could come from Bing, and therefore Cortana.
Although virtual assistants have been around for a few years, this phenomenon is still in its infancy. Their rise requires SEO optimization of sites for voice search . The goal is that they benefit from effective and optimal natural referencing right now.
It’s hard to say exactly how many queries are voice-based. Unfortunately, Google does not publish this information regularly. We know that the general trend is on the rise, and that soon, Vocal Search will represent the majority of total searches. According to Mary Meeker’s 2016 Internet Trends report , voice searches grew more than 35 times between 2008 and 2016. According to Location World, more than 40% of adults use voice search daily in 2016. Finally, according to a Comscore study, the share of voice searches will rise to 50% of total searches on Google in 2020.
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