It sure seems like there’s a lot of misinformation out there regarding SEO in general and eCommerce SEO in specific, or at least there’s a lot of information that’s misunderstood.
Either way, we took it upon ourselves to consult 1DigitalⓇ Agency’s experts. They’re an eCommerce SEO company that’s been in business for over 10 years.
Here are some of their quips to our questions.
Q: What’s the difference between eCommerce SEO and “regular” SEO?
A: Truth be told, there really isn’t a lot of difference between “eCommerce SEO” and “regular SEO.” They both require SEO agencies to improve the online visibility of their client’s websites by optimizing the site.
If there is a difference, it has to do with search intent. In eCommerce SEO, we typically target short and long-tail keywords that are associated with intent to purchase, which corresponds to transactional or commercial search intent.
So basically, we’re looking for potential customers that want to make a purchase.
Q: Is SEO still going to be relevant to digital marketing in 2023?
A: This is one of the most asked questions, and from our position as eCommerce SEO experts, one of the most ridiculous.
SEO is not only going to remain a critical marketing strategy in 2023, it is probably going to become even more important. Organic search is the cornerstone of online shopping, and as search engine algorithms get smarter, people will rely on them even more and more to connect the dots.
So, yes, SEO is going to get more crucial to your online store’s success in 2023. If you have more direct questions about this, contact us directly at 888-982-8269.
Q: Why does everyone say content is so important?
A: You’re reading an article right now, aren’t you? That’s content.
And where did you find that article? In the search results? That’s SEO.
But seriously, content is how search engines find the answers to user queries, and it’s really the entire engine that makes SEO “tick.” Without content, no eCommerce SEO strategy can flourish in the long-term – period.
Q: What does an eCommerce SEO company actually do?
A: What eCommerce SEO agencies actually do on a day-to-day basis will depend on the SEO package, but as a general rule, there are some commonalities.
For instance, most eCommerce SEO services include link-building, content creation and optimization, and a little bit of conversion rate optimization.
Many SEO packages for eCommerce websites will also involve piecemeal on-page optimizations, such as optimizing site structure, page layout, and metadata.
SEO strategies also involve keyword research (you can’t optimize content without this) and most involve ongoing technical optimization, such as monitoring site health, speed, security, removing broken links, and that sort of thing.
Q: Is there a “best” platform for eCommerce SEO?
A: Unfortunately, there is no “best” platform for SEO – despite what you may have been told or may have read in the past.
There are platforms that are “good” for SEO in the sense that they make optimizations easy, such as Shopify, BigCommerce, or WordPress. The latter is also compatible with a wide range of plug-ins that also help with optimization.
That said, even if you build an eCommerce store with an open-source platform like Magento, a skilled team of developers and SEO experts can still hyper-optimize your website.
So really, the platform doesn’t matter – as long as you have a custom eCommerce SEO strategy in place.
Drive Organic Traffic and Sales with the Help of an eCommerce SEO Company
We consulted 1DigitalⓇ Agency to get the answers found in this article. If you’re wondering how you can bring your eCommerce business up to speed with a custom-made SEO strategy, get in touch with them at 888-982-8269. They have ten years of experience serving clients in upwards of 50 industries and are well-positioned to deliver success for your business as well.