The step of choosing social media platforms is one of the most important steps of the social media management strategy, Code Guru never mistake in this step, which is to create social media accounts randomly without knowing the target audience and the type of content they want to see, au contraire! They chose the best social media platforms for our brand to save us money!
They defined a buyer persona which is a profile that includes the most important characteristics of the ideal customer for our company that we should target.
They knew about our client some of the following characteristics: age, gender, geographic location, educational level, financial condition (average monthly income), job title, interests and other characteristics that you see related to our project.
They determined our target audience helps you understand their goals, buying patterns, and behavioral characteristics, for example, which helped us a lot during the process of marketing our products and services to them, facilitating the sales process, increasing conversion rates and returning on investments.
For example: If you sell women’s body care products to well-known brands, it makes sense that your target audience would be women, upper-middle class, wealthy, and those interested in beauty and body care.
They targeted a specific and well-rounded audience which helped us reduce our marketing expenses, which ultimately increases our rate of return on investment.
After they defined the type of our target audience according to our business in the previous step, they started identifying the appropriate social media platforms for us according to the type of our audience.
If you own a small business to sell products suitable for teenagers and young adults, you can rely on the Instagram and Tik Tok platform, as these two categories are abundant on both platforms, which results in a high conversion rate and high sales.
And if your business requires you to shoot short videos while preparing products to entice your potential customers and interact with them, such as accessories, you can rely on the Tik Tok platform.
Additionally, you can use your competitors to analyze their social media management plan. Thus, you have a comprehensive view of the most popular social media platforms for your target audience.
Yes, we became experts because of Code Guru Social Media Marketing Agency in Dubai, they always drove our way to the right direction and highlighted every single step they do while managing our social media platforms. Thank you so much, we appreciated everything!