New Delhi/ Gaurav Heera: A social media platform has been pivotal in establishing strong digital marketing game. The current scenario has a lot to offer in terms of social media presence for businesses to grow. There are experts in the field of social media marketing and plans formulated to expand social media presence. There is one such platform that has gained a lot of attention is “TikTok”.
TikTok is mixed up with digital marketing tools to lead the way for developing a business marketing strategy. In order to make best use of digital marketing there are certain facts and figures which needs to be provided to the analysts.
The advent of TikTok: It emerged as an entertainment based social media platform which became very popular in the younger generation or Gen Z. Soon this platform was dominated by few influencers who performed and presented content that was consumed by masses as simple, funny and short reels. The popularity of this platform expanded as new kind of influencers kept coming up as potent force to such an extent that common people attained celebrity status owing to their popularity on this platform.
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How Brands and business firms can use TikTok: Brands can use the platform as a way to increase engagement on social media, to reach a younger audience, to increase your brand awareness and to increase brand awareness. Business models can take advantage of the fact that TikTok can be excellent platform to promote content that might not be suitable for other platforms. In other words, videos prepared for TikTok might not be suitable to work on Twitter or Instagram but the audience base of TikTok will prefer such kind of videos. The brands do realize that TikTok is primarily a platform for Gen Z and they are a group which psychologically enjoys or wishes to take up challenges and prove their abilities. Hence taking up this mindset brands use TikTok as a mode to challenge the group and increase their participation.
Ways in which TikTok can be used by firms: There are many ways in which TikTok is a tool that comes handy in developing digital marketing models.
- Firstly, the use of TikTok ads as a digital marketing tool comes handy as a form of promoting brand and use of popular faces to build a reputation for the brand in public eyes. There are alternatives to ad products offered by TikTok for now, this includes: top view ads, brand takeovers, infeed ads, branded hashtag challenges and branded effects.
- TikTok can be a way of generating personalized content for better customer interaction and engagement.
- The freedom to create videos that are humorous or unwitty to an extent helps to use innovative ideas to create an image of the brand in consumer eyes.
- There are ample of influencers on TikTok who are associated with certain sector like beauty products, meal kits, fitness brands and others. Business can bring some influencers on board and use their TikTok videos as a medium to cater to their big following.
About The Author
Gaurav Heera is a digital marketing expert, educator & branding expert having more than a decade experience. Currently he heads Delhi Courses Institute, an institute best known for its most advanced & best digital marketing training in Delhi.
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